Simplifying prices does not necessarily make purchasing products or services easier and often times creates new issues. Many see the act of showing the lowest price, not including taxes and fees, as a marketing tactic simply used to get attention and not necessarily helpful to the buyer. In many countries prices are shown including taxes, essentailly showing the final price you will be paying. At times this may favor the seller as the final price is often higher in order to provide a more convenient rounded price for the buyer. In the end, many feel that carrying change and the issues associated with it should be the problem of the consumer. It's their money and they may choose what they do with it.