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what will you give up for simplicity
"E de Bono says "You must be determined to seek simplicity. People quite like simplicity if it does not cost anything but are usually unwilling to invest resources in making something more simple". Are you willing to? "
Most consumers view simplicity as making something with a lot of complexity accessible intuitively. It's about making sure all those benefits are very easy to access and enjoy. Simplicity is not about cutting superfluous accessories or sacrificing features or paying more for added benefits. As a whole, simplicity is about creating experiences that give you access to more and enriching our lives.
10 comment(s) so far

digiammarco thinks: Simplicity is indeed having access to MORE, in a seamless way.
(100% of 11 votes AGREE)
simplejob thinks: "...it is simplicity that is difficult to make" said Bertholdt Brecht.

Philips Simplicity is not just about removing the frills or making things simple, it is about creating big and small miracles and THEN making sure all those benefits are very easy to access and enjoy. It is about creating a new class of experiences, one that doesn't really compare in terms of being cheaper or more expensive.

(88% of 8 votes AGREE)
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