I think that successful large companies should make more use of social media to design products for the home and office. I would be happy to share more ideas about how to make products better if I felt the company was listening. http://www.livesimplicity.com/topics/co-creation 2007-01-10T09:19:01Z jonathanmarks http://www.livesimplicity.com/users/jonathanmarks http://www.livesimplicity.com/topics/co-creation#comment1 2006-11-02T06:30:32Z Aos http://www.livesimplicity.com/users/aos Co creation is an excellent, low-cost way for companies to both create products based heavily on user feedback and for customers to provide insights that allow companies to produce products that they want and need. It's the ultimate in product creation, a win/win situation for all. http://www.livesimplicity.com/topics/co-creation#comment2 2006-11-02T07:12:53Z deisel http://www.livesimplicity.com/users/deisel It's the best of both worlds. Corporations make the right product for the market and customers get the product that they want in terms of features. http://www.livesimplicity.com/topics/co-creation#comment3 2006-11-02T12:13:53Z englishdanny http://www.livesimplicity.com/users/englishdanny I agree. A service provider or product designer gets the best possible idea of how they evolve their "Product" by getting this feedback from actual users. Widespread Internet usage now gives business this this tool and Internet usage is growing rapidly. http://www.livesimplicity.com/topics/co-creation#comment4 2006-11-02T16:36:00Z jk http://www.livesimplicity.com/users/jk Ideas come from inspiration from users and corporations. Corporations can reap rewards and withstand the cost of failures. Few individuals can afford or want to do the same. So, corporations could offer shared reward programmes. The corporate contribution is the investment in the idea life cycle. Each party will protect the intellectual property of other other. Simple contracts will be created to do this. Trust will re-surface; man will walk on the sun ; it will be a holiday everyday; and there will be a cure for the common cold. Perhaps this site sponsor can prove that this is achievable and that sniffly noses are past. But, I will not throw away my handkerchief just yet.... but I would like to... http://www.livesimplicity.com/topics/co-creation#comment5 2006-11-06T06:07:51Z badmojo http://www.livesimplicity.com/users/badmojo There's no doubt that the best ideas generally come from collaboration and what better collaboration that the user and the designer. Designers often see their own perspective and rarely are allowed the opportunity to interact with a product in a way that is different from their own. A variety of user's feedback could be invaluable to the design of new products when design is such a vital art of the user experience. http://www.livesimplicity.com/topics/co-creation#comment6 2006-11-07T04:34:14Z dingo http://www.livesimplicity.com/users/dingo design must be a very collaborative effort as we move on into using more complex systems and products, it will be vital to have a level of communication between designers and the potential user in order to make these future products highly usable. http://www.livesimplicity.com/topics/co-creation#comment7 2006-11-08T04:05:29Z simpleenough http://www.livesimplicity.com/users/simpleenough User input is always welcome when creating anything for the market. How else can we know what the user wants? The approach of creating something without listening to the user and hoping that the public with buy into it is doomed to fail. http://www.livesimplicity.com/topics/co-creation#comment8 2006-12-08T09:04:54Z Champ http://www.livesimplicity.com/users/champ I like to call it public brainstorming. I think it's a great idea that could come up with some very innovative products in years to come. http://www.livesimplicity.com/topics/co-creation#expert-conclusion 2007-01-10T09:19:01Z CoCreation has now become a true reality and provides a valuable tool for companies to create products that the consumer truly wants and nees. Often it is the consumer who is the true expert on the products a company produces, providing valuable information and perspective on a process that at times can become stifling. Designers can find inspiration in feedback from consumers and as a result create product that are highly usable. Collaboration is the key to creating product we truly need.